Chick Flit.
Sometime during the Pleistocene Era, homo erectus organized the first hunting trip, and men have been getting out of town to bond with their own kind ever since. Countless millennia later, women are catching up and – according to a recent survey by AAA – surpassing their male counterparts.
In the last three years, 24% of American women had taken a "Girlfriend Getaway," and another 39% are making plans.
As you’d expect, marketers are taking notice. Royal Caribbean is using a saucy group of women travelers as the subject of the TV ads for their Mediterranean cruises. And Budget Travel has responded with a magazine and online forum that’s packed with vacation ideas, tips and advice. Check it out at http://www.budgettravel.com/bt-dyn/content/tripideas/girlfriendgetaways
